Certifications
HubSpot SEO Certification | June 2022
HubSpot Social Media Marketing Certification | June 2022
HubSpot Content Marketing Certification | July 2022
HubSpot Inbound Certification | June 2022
Google Ads Search Certification | March 2022
Google Ads Display Certification | April 2022
InDesign CC 2019 Essentials Training
Photoshop CC 2019 Essentials Training
Coursework
Advertising and Communication Management
The purpose of this course is to examine the various managerial processes, rather than skills, involved in
the management of advertising, public relations, and marketing communication. Many of the major issues
involved in decision-making will be discussed.
Advertising and PR Theory
This course acquaints graduate students with the fundamental concepts of theory and provides an introduction to a variety of theories relevant to advertising and public relations. Students will learn to analyze, criticize, and synthesize academic literature and will consider the place of theory in academics and in practice.
Advertising Media Planning
Media planning function and theory. Emphasis will be on understanding and evaluating media theory and media for use in advertising and marketing communication programs.
Advertising and Public Relations Research
Nature, scope, and techniques of advertising and public relations research, with emphasis on consumer markets, public, media audiences, and message effects.
Advertising Foundations
This course provides a philosophical, historical, and practical overview of advertising primarily in the United States. Stress is placed on conceptual understanding of theory and history in American and international contexts, and applications through specific tools and techniques.
Audiences at the Margins
This class takes a critical cultural approach to examining audiences, fans, and popular culture, with a particular emphasis of those on the margins as they relate to gender, sexuality, and race. We will explore ways in which media use and identity politics are forms of audience labor that allow consumers to reconfigure media to suit individual needs.
Integrated Advertising and PR Campaigns
The Integrated ADPR Campaigns are the capstone courses requiring knowledge acquired and skills honed in all previous major courses. Students in this course will work in teams to conduct audience research, create an integrated communication campaign, prepare a comprehensive communication campaign book, and make a formal presentation to the client.
PR Ethics, Diverse Cultures, and Cross-Cultural Leadership
Examines the intersection of public relations ethics in communicating with domestic and global multicultural publics. Case studies and theory are applied to contemporary situations exploring how economics and politics affect issues of inclusion, corporate purpose, communication, and leadership across cultures. Considerations for avoiding marginalization are analyzed.
Public Relations Communication
Writing course designed to help the student understand news releases, feature stories, speeches, letters, scripts, cutlines, memoranda, and other tools basic to the practice of public relations. Emphasis will be placed on the strategies and techniques behind public relations writing.
Public Relations Management
Operation and objectives of corporate public relations programs using the case study approach. Emphasis is given to relating the management function of decision making and policy formation to the communication process.
PR Research Insights and Analytics
Basic social science research methods course. The goal is to provide a critical framework for evaluating social science research and experience conducting ADPR research. Students will learn how to select an appropriate research technique, conduct and supervise research, analyze and interpret data, and write research reports.
News Reporting and Writing Across Platforms
Students will report, write, and edit a variety of journalistic story types that are appropriate for delivery in multiple platforms and that adhere to professional and ethical standards of journalism.
Foundations of Graphic Communication
Students learn to analyze and use the principles of design, typography, layout, color theory, and concept development. Students gain the skills to design messages for particular audiences and to prepare designs correctly for print, digital, video, and social environments. Adobe Creative software is used to produce work for student portfolios.
Political Communication
Introduces the student to political communication from a public relations and mass communication theory and research perspective. The student is introduced to a multi-pronged approach to political communication, particularly highlighting fields of public opinion, partisanship, (mis)perceptions of political reality, social media, the presidency, deception, and interpersonal discussion of politics.
Media Psychophysiology
This course is designed to foster understanding about why to use and how to use psychophophysiology in media research. The focus of this course is the practical application of psychophysiological measures.
Technical and Professional Communication
Writing in the professional domains, with an emphasis on research methods, clear and accurate presentation of ideas and data, and computer-mediated communication.
International Mass Communication
Mass media of the world--what they are like, how they operate, and what impact they have. Philosophies of different systems will be compared, as well as efforts at development or regulation of these systems. Attention will be given to print and electronic media and to international news agencies.
Digital Storytelling
An introduction to the study and practice of narrative within digital environments. Students will work independently and collaboratively to analyze and create digital stories. At the end of the semester, students will participate in a Digital Story Showcase to share their work with a public audience.
Introduction to Public Relations
What does a Public Relations (PR) professional do? Careers as diverse as consumer relations, media relations, and entertainment PR are explored. Learn to advocate for celebrities, issues, and organizations using traditional and social media. Current events are analyzed from a PR perspective. PR tactics and strategies are discussed.
Principles of Marketing
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
Advanced Creative Writing
Advanced instruction in creative writing. Focus may be short fiction, poetry, non-fiction, performative writing, novel writing, hypertext, or hybrid forms.